.

amazing-736881_altered.jpg

Our
'About us'
starts with you.

 

Since the beginning, you've been excited about your product and your team. But now you're experiencing some level of difficulty in your business. It may range from a gut feeling that something's amiss, to a clear understanding of the problem but no concrete plan for dealing with it. Either way, you likely don't have the cycles to identify, analyze, and course correct for the looming issues that are dampening your enthusiasm and -- more importantly -- putting your business at risk.

You need an objective, knowledgeable, trusted partner to help you navigate the choppy waters. That's where we come in.

 

our process and offerings

Here's how we can help.

 

We help you think and execute like a large multinational company that produces at scale with significant recurring revenue, satisfying the two criteria that investors expect from you, the hardware startup, before opening their purse strings.

We work alongside you and your team, providing whatever level of engagement you require -- from significant, dynamic pivots, to ongoing mentoring and coaching, to product development, to specific time-based projects, or any combination of the above. 

 
 

our process

First, we listen. To you. And to your team. We get to know everyone on a professional and personal level.

Concurrently, we deep-dive into your product and processes to fully understand the challenges you're currently facing, or anticipating, in upcoming phases.

We then work with you to optimize everything that's already working, iron out the trouble spots, and ensure that your amazing product sees the light of day in the hands of your customers.

When you're in the pocket, we step back.

And when you need us, we're there.

 

our strategic partners

Over 30 years, we have cultivated strong relationships with strategic partners in multiple key disciplines:

  • UX
  • Industrial and Product Design
  • Software and Firmware
  • QA and Testing
  • Certification and Compliance
  • Operations
  • Manufacturing
  • Supply Chain
  • 3PL
  • Reverse Logistics

Our network of partners is available to work with you, helping to streamline your operations, improve your margins, and more.

 
 
7E9198.png

OUR EXPERIENCE

And here's why
we can help.

 
 
Kennard Nielsen

Kennard Nielsen, P.E.
Managing director

We have over 30 years' experience in the hardware industry, delivering flagship products for big players, including Microsoft, Doppler Labs, Nike, and Amazon.

Our awards include:

 
 
kindle-400-horiz.png
 
 

... Kennard was the calm within the storm of developing a product at breakneck speed and minimal staff...

... He is a great strategist, leader, and has the ability to see every corner of the big picture...

... He built an incredible organization within Lab126 from the ground up, creating new leaders and inspiring people in multiple areas of the company...

... He demonstrates how important it is to insist on both high project quality and excellent team cohesion...

 ... I appreciated his very obvious passion for his work, and you can tell when he says "business is as much about people and relationships as it is about tech," he has lived it.

... Kennard sees both the strategic and the tactical sides...